Willem Johan Fredrik Alfa Tumbuan, S.E., M.Sc., Ph.D

W. J. F. Alfa Tumbuan

Universitas Sam Ratulangi

Verified email at unsrat.ac.id

Marketing

Top of Form

TITLE CITED BY YEAR
The influence of price discount, bonus pack, and in-store display on impulse buying decision in hypermart kairagi manado

RCT Waani, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 3 (3)

43 2015
Potensi pengembangan agribisnis bunga anggrek di Kota Batu Jawa Timur

KB Andri, WJFA Tumbuan

Jurnal LPPM Bidang EkoSosBudKum (Ekonomi, Sosial, Budaya, dan Hukum) 2 (1 …

26 2015
Citra Merek, Kualitas Produk, Dan Promosi Pengaruhnya Terhadap Keputusan Pembelian Parfum Excite Oriflame

JR Manoppo, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 2 (2)

17 2014
Pengaruh People, Proses, Dan Promosi Terhadap Keputusan Pembelian Mobil Toyota Pada PT. Hasjrat Abadi Manado

LF Senaen, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 3 (1)

15 2015
Significance of traditional market and supermarket functions for local farmers and consumers: A case study on marketing of vegetables in Manado, North Sulawesi, Indonesia

A Tumbuan, L Kawet, Y Shiratake

Bulletin of the Faculty of Agriculture Saga 92, 79-94

14 2006
Pengaruh Citra Merek, Fitur Dan Harga Terhadap Keputusan Pembelian Handphone Samsung (Studi Pada Mahasiswa FEB Unsrat Manado)

YA Laheba, WJFA Tumbuan, D Soepeno

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 3 (3)

13 2015
Promosi, harga dan inovasi pengaruhnya terhadap keputusan pembelian sepatu futsal nike di toko akbar ali sport manado

MMI Umaternate, WJFA Tumbuan, R Taroreh

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 2 (2)

12 2014
Analisis usahatani dan pemasaran petani hortikultura di Bojonegoro

KB Andri, WJFA Tumbuan

Jurnal LPPM Bidang EkoSosBudKum (Ekonomi, Sosial, Budaya, dan Hukum) 3 (2 …

10 2016
The influence of performance allowance and employee development to employee performance in state assets and service office Manado

MI Simanjorang, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 4 (1)

9 2016
Analisis Gaya Hidup, Kualitas Prdoduk Terhadap Keputusan Pembelian Konsumen Di Matahari Department Store Mega Trade Center Manado

GA Tampanatu, B Lumanauw, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 2 (3)

9 2014
The influence of brand personality on consumer purchase intention of nike sportswear products in manado

CM Mamangkey, JSL Lapian, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 6 (1)

6 2018
Pengaruh Gaya Hidup, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Produk Smartphone Merek Iphone Pada Kaum Perempuan Milenial Di Kecamatan Tahuna

M Wolff, WJFA Tumbuan, DCA Lintong

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 10 (1 …

4 2022
PKM Literasi dan inklusi berinvestasi di pasar modal bagi investor pemula kelompok studi KSPM E-STOC, kota Manado, provinsi Sulawesi Utara

WJFA Tumbuan, PC Wauran, C Rondonuwu

Jurnal Berkala Ilmiah Efisiensi 18 (4)

4 2018
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Shampoo Clear Men Di Manado (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Samratulangi)

MA Pakaya, SG Oroh, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 5 (2)

4 2017
Analysing Factors That Drive Customer Satisfaction of Go-ride Manado.

F Oroh, SJ Lapian, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 5 (2)

3 2017
Promosi, Harga Dan Kualitas Layanan Terhadap Keputusan Konsumen Menggunakan Listrik Pintar Pada Wilayah Manado Malalayang 1

E Salindeho, RJ Jorie, AW Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 2 (3)

3 2014
Investigation About Complaint Management, Product Design, and Perceived Quality Affecting Consumer Repurchase Intention of Xiaomi Smartphone Product In Manado City

L Badiangsie, JS Lapian, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 7 (3)

2 2019
Influence of Work Life Balance and Income Towards Employee Turnover Intention at Murex Dive Resort Manado

EG Tumangkeng, WJ Tumbuan, MV Tielung

Journal EMBA: Journal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 7 (2)

2 2019
THE ANALYSIS OF PERCEIVED QUALITY AND PERCEIVED VALUE USING IPA ANALYSIS AT VONNTTE BARBERSHOP IN MANADO

TK Madja, WJFA Tumbuan, M Pandowo

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 5 (02)

2 2017
Pengaruh Citra Merek, Fitur Dan Harga Terhadap Keputusan Pembelian Handphone Samsung (Studi Pada Mahasiswa Feb Unsrat Manado)

D Soepeno, WJFA Tumbuan, YA Laheba

Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 3 (3), 2676

2 2015
THE INFLUENCE OF ONLINE REVIEW AND FOOD QUALITY ON THE PURCHASE INTENTION (STUDY ON BBQ MEGA MAS RESTAURANT MANADO)

NM Sondakh, W Tumbuan, S Wangke

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10 (1 …

1 2022
ANALYSIS OF CONSUMER PREFERENCE OF SUV CAR IN MANADO USING ANALYTICAL HIERARCHY PROCESS (AHP) METHOD (CASE STUDY BETWEEN TOYOTA FORTUNER, MITSUBISHI PAJERO, AND HONDA CRV)

GF Tumuju, SJ Lapian, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 5 (2)

1 2017
The influence of job design and rewards on employee performance at pt. Wahana tata insurance manado

RC Mekel, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 4 (2)

1 2016
The Influence of Education Level, Training, and Performance Appraisal Towards Career Development (Study: PT. Angkasa Pura 1 Manado)

DR Christine, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 4 (1)

1 2016
Sustainability and Advantages of Old Pasars for Local People Under International Free Competition: Case Studies of Old Pasars Established 300 years ago in Manado and Pekanbaru …

WJFA TUMBUAN, Y Shiratake

流通 2010 (26), 31-50

1 2010
The Effect of Service Quality on Customer Satisfaction of Pt Pln (Persero) Paniki Customer Service Unit in the Pln Mobile Application

WJFA Tumbuan, D Soepeno

Web of Scholars: Multidimensional Research Journal 2 (1), 42-55

2023
The Influence of Service Quality on Customer Satisfaction at Pt. Bank Rakyat Indonesia Unit Authority of Paal Dua Manado

MLB Pangkey, JDD Massie, WJFA Tumbuan

World of Science: Journal on Modern Research Methodologies 2 (1), 32-50

2023
Analysis of Influence Factors Decision to Purchase of Msme Products in Tomohon City

JG Poluan, SLHVJ Lapian, WJFA Tumbuan, IWJ Ogi

World of Science: Journal on Modern Research Methodologies 2 (1), 24-31

2023
The Effect of Online Advertisement on Purchase Intention Mediated by Brand Atitude (Study at Pt Akr Land Kawanua Emerald City Manado)

I Lolowang, SLHVJ Lapian, WJFA Tumbuan, IWJ Ogi

INTERNATIONAL JOURNAL OF BUSINESS DIPLOMACY AND ECONOMY 2 (1), 13-19

2023
Community Based Tourism Development Strategy: A Study in Tourism Villages in North Minahasa Regency

JJE Ganda, B Tewal, WJFA Tumbuan

INTERNATIONAL JOURNAL OF BUSINESS DIPLOMACY AND ECONOMY 2 (1), 29-40

2023
Community Based Tourism Development Strategy: A Study in Tourism Villages in North Minahasa Regency

JG Poluan, SLHVJ Lapian, WJFA Tumbuan, IWJ Ogi

INTERNATIONAL JOURNAL OF BUSINESS DIPLOMACY AND ECONOMY 2 (1), 20-28

2023
Political Marketing Strategy for Z Generation in North Sulawesi

MJ Pangemanan, SL Lapian, WJFA Tumbuan, WJ Imelda

INTERNATIONAL JOURNAL OF BUSINESS DIPLOMACY AND ECONOMY 2 (1), 41-49

2023
Analysis of the Influence of Service Quality, Price Perception, Customer Trust, and Customer Satisfaction on Customer Loyalty at Kimia Farma Pharmacy in North Sulawesi

W Wibowo, IS Saerang, WJFA Tumbuan

INTERNATIONAL JOURNAL OF BUSINESS DIPLOMACY AND ECONOMY 1 (5), 184-197

2022
The Impact of E-Commerce on Marketing Performance with Innovation Ability as a Mediation Variable in the Tourism Industry in Minahasa District North Sulawesi Province of Indonesia

M Ratar, SL Lapian, WJFA Tumbuan, IWJ Ogi

Web of Synergy: International Interdisciplinary Research Journal 1 (2), 40-50

2022
Product Differentiation and Digital Marketing as Competitive Advantage Strategy in the Time of the Covid 19 Pandemic

AA Adam, SL Lapian, WJ Imelda, WJFA Tumbuan

Web of Semantic: Universal Journal on Innovative Education 1 (2), 33-40

2022
Application of Marketing Strategy Audit as Strategic Control

M Wongkar, SLHVJ Lapian, WJFA Tumbuan, IWJ Ogi

World of Science: Journal on Modern Research Methodologies 1 (2), 94-102

2022
The Influence of Corporate Competence and Culture on the Performance of PT. Bank Sulutgo with Leadership Style as a Moderation Variable (Study on Structural Officers at PT …

O Kaligis, WJFA Tumbuan, LO Dotulong

World of Science: Journal on Modern Research Methodologies 1 (2), 55-73

2022
Perbandingan Pengambilan Keputusan Penggunaan Provider Indosat Im3 dan Tri pada masa Covid-19 (Studi Kasus di Kecamatan Amurang)

CC Kesek, WJFA Tumbuan, RL Samadi

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10 (4 …

2022
Pengaruh Kualitas Jasa, Kepercayaan dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Bank BRI di Kota Manado

L Asan, JDD Massie, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10 (4 …

2022
THE INFLUENCE OF EXPERIENTIAL MARKETING AND TOURIST SATISFACTION ON TOURIST REVISIT INTENTION AT BUKIT KASIH KANONANG

V Rorimpandey, WJFA Tumbuan, FJ Tumewu

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10 (3 …

2022
SHOULD UNDERGRADUATE PURSUE A CAREER AS AN INTRAPRENEUR?

JR Toar, WJFA Tumbuan, MVJ Tielung

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10 (2), 01-08

2022
Analysis of Demand for Domestic Chicken Meat Consumption in North Sulawesi Province, Indonesia

WJFA Tumbuan, AH Jan, ID Palandeng

2022
Effect of Workload, Work Competency, Work Environment, and Work Motivation on Employee Performance

O Pitoy, WJFA Tumbuan, B Lumanauw

American Journal of Social and Humanitarian Research 2 (5), 29-38

2021
THE ANALYSIS OF BABY BOOMERS ACCEPTANCE AND ADAPTION OF CASHLESS SOCIETY IN MANADO

VG Supit, MHC Pandowo, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 9 (1)

2021
ANALYZING SERVICE QUALITY AND PRICE TOWARDS CUSTOMERS SATISFACTION AT ASTON MANADO HOTEL

MR Riefad, SS Pangemanan, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 8 (1)

2020
International Business Administration, Management Program Faculty of Economics and Business

PO Tumilaar, DPE Saerang, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 8 (1)

2020
THE INFLUENCES OF PRODUCT, PRICE, AFTER SALES SERVICE AND ADVERTISING ON CONSUMER PURCHASE INTENTION OF MPV CAR (CASE STUDY OF SUZUKI ERTIGA)

JDD Massie, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 7 (4)

2019
ANALYZING PT INDOSAT TBK’S PROFITABILITY BEFORE AND AFTER ACQUISITION

I Lampah, WJFA Tumbuan, F Tumewu

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 5 (02)

2017
Analysing Factors That Drives Customer Loyalty Of Shoes Laundry Quickcares Manado

M Mawa, WJFA Tumbuan, MVJ Tielung

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 5 (02)

2017
Analytical Hierarcy Process (Ahp) Approach on Consumer Buying Behavior in Selecting Cigarettes

S Liando, DPE Saerang, WJFA Tumbuan

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 5 (2)

2017
Analisis Gaya Hidup, Kualitas Prdoduk terhadap Keputusan Pembelian Konsumen di Matahari Department Store Mega Trade Center Manado

WJFA Tumbuan, B Lumanauw, GA Tampanatu

Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 2 (3), 2242

2014
The Economic Role of Indigenous Wild Food Plant for the Local People: A Case Study of Arenga Pinnata Plant Production in North Sulawesi Province, Indonesia

WJF Tumbuan

UNIVERSITAS SAM RATULANGI

2012
The current significance and sustainable conditions of pasar in Indonesia: case studies of old pasars established 300 years ago in Indonesia

WJFA Tumbuan

鹿児島大学

2011
Promosi, Harga dan Kualitas Layanan terhadap Keputusan Konsumen Menggunakan Listrik Pintar pada Wilayah Manado Malalayang 1

AW Tumbuan, RJ Jorie, E Salindeho

Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 2 (3), 2273

The Influence of Education Level, Training, and Performance Appraisal Towards Career Development (Study: PT. Angkasa Pura 1 Manado)

WJFA Tumbuan, DR Christine

Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 4 (1), 2983

Significance and Developing Conditions of Pasar for the Local Inhabitants Case study of an old pasar established 300 years ago in Manado city, Indonesia

WJF TUMBUAN, S Yoshiharu

Kagoshima University

Citra Merek, Kualitas Produk, Dan Promosi Pengaruhnya Terhadap Keputusan Pembelian Parfum Excite Oriflame

WJFA Tumbuan, JR Manoppo

Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 2 (2), 2097

Articles 1–57

SHOW MORE

Bottom of Form